HOTA, Home of the Arts

Since 2016 I’ve been working as Senior Graphic Designer and Brand Coordinator at HOTA, Home of the Arts.

In February 2018 we went thru a rebrand from The Arts Centre Gold Coast to HOTA, Home of the Arts. The Arts Centre Gold Coast commissioned strategic design and award-winning agency Boccolatte in Sydney, who worked with designer Danilo Brandao to create the HOTA brand identity guidelines. Working closely with Suzanne Boccolatte, I helped roll out of this brand across multiple assets within the organisation in just six weeks.

Since the launch in 2018, I’ve played a major role in maintaining brand standards, whilst also evolving the brand in response to new and emerging needs within the company.